Who we are.

Welcome to thisisauto, the online blog of auto. and thisisauto.com. auto.is a "mini department" store located in New York City's Meatpacking District and owned by husband and wife Renata Bokalo and Roman Luba. Opened in 1999, auto. is a lifestyle store curating collections for the modern home and person. The ever evolving mix of merchandise includes fashion accessories,jewelry, baby/kids, bedding, furniture, books, art and gifts. Critically acclaimed by designers, editors, and most importantly by loyal design-savvy customers, auto. is the place to get something perfect for just about everyone.